We Tested the Leading

We Tested the Leading

We Tested the Leading

LLMs on Local Search &

LLMs on Local Search &

LLMs on Local Search &

Discovery. Here's Where

Discovery. Here's Where

Discovery. Here's Where

They All Failed

They All Failed

They All Failed

Local Search & Discovery Performance

Local Search & Discovery Performance

Local Search & Discovery Performance

We tested 4 leading LLMs (Claude, GPT, Gemini, Perplexity) on 345 real-world local search prompts — finding restaurants, checking hours, planning routes, booking tables — each run with and without web search (2,415 evaluations). Every recommended place was verified against Google Search and Maps.

We tested 4 leading LLMs (Claude, GPT, Gemini, Perplexity) on 345 real-world local search prompts — finding restaurants, checking hours, planning routes, booking tables — each run with and without web search (2,415 evaluations). Every recommended place was verified against Google Search and Maps.

The headline

OpenAI leads (90.7/100), followed by Gemini (86.4), Claude (85.9), and Perplexity (80.4). But no single provider wins everything — rankings shift by task type, and even the best model fails badly 8% of the time.

The scariest finding

The scariest finding

The scariest finding

Without search, 1 in 5 places Claude recommends doesn't exist, is permanently closed, or is in the wrong location. Even with search, no provider reliably detects closed venues — all 7 configs confidently gave booking guidance to a shuttered Buenos Aires restaurant.

The surprise

Web search helps on factual lookups (+8 points) but hurts on transactional tasks — Claude and Gemini both lose 5+ points on booking prompts when search is enabled. Search returns facts about a place instead of guidance on how to act.

The gap nobody talks about:

The gap nobody
talks about:

The gap nobody
talks about:

Constraint fidelity — whether the recommendations actually match what you asked for — varies 16 points across providers. All models find real places; not all find the right places.

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